Now the issue seems to be constant and never lets me past it, since my last attempt at playing I have completely reinstalled windows, redownloaded / reinstalled both origin and battlefield.
I Initially had this problem about a year ago now but every so often it would actually get past it and launch, I eventually gave up on the game as it was to much hassle and I couldn't find any help. It sits there and cycles this over and over and never progresses.
Any time I try to launch BF1 the game opens and sits on the first page with the loading icon in the upper right.